Japanese meaning of しっとり

Meaning:

Describes something moist or soft to the touch, like cake or skin after lotion.

Cultural Context:

Often used in commercials for desserts or skincare.

ケーキやお菓子、肌などがほどよく水分を含み、しめって柔らかい様子。
お菓子や化粧品のCMでよく聞く表現。