Japanese meaning of しっとり

Reading:
しっとり (shittori)

English Translation:

moist, softly

Meaning & Cultural Context

Meaning:


Describes something moist or soft to the touch, like cake or skin after lotion.
ケーキやお菓子、肌などがほどよく水分を含み、しめって柔らかい様子。

Cultural Context:


Often used in commercials for desserts or skincare.
お菓子や化粧品のCMでよく聞く表現。

Grammar & Learning Points

Grammar Point

“しっとりとした…” is common.

Trap for English Speakers

Not “shitty.”

Example

Basic Example

このケーキはしっとりして美味しい。

This cake is moist and delicious.


Applied Example

「しっとり美肌!」という商品キャッチ。

“Supple, moist skin!” in a skincare ad.