Japanese meaning of しっとり

Reading:
しっとり (shittori)

English Translation:

moist, softly

Scene & Cultural Context

Cultural Context:


Often used in commercials for desserts or skincare.

Grammar & Learning Points

Grammar Point

“しっとりとした…” is common.

Trap for English Speakers

Not “shitty.”

Example

Basic Example

このケーキはしっとりして美味しい。

This cake is moist and delicious.


Applied Example

「しっとり美肌！」という商品キャッチ。

“Supple, moist skin!” in a skincare ad.